Updated: July 2025 | By MOVV Blog Team
KPop Merch in Seoul Shopping Guide: Top Stores + Easy Transportation with MOVV
If you’re planning a trip to South Korea and you’re even remotely into K-pop, then let me tell you this: shopping for K-pop merch in Seoul is not just fun—it’s a rite of passage. Whether you’re ARMY, BLINK, or a multi-stan collector of photocards, the city is a neon-lit dream for every fan.
From the bustling streets of Myeongdong to the trendy corners of Hongdae, Seoul is overflowing with K-pop goodness. But getting between the best shops (with all those bulging shopping bags) can be a challenge. That’s why we’ve put together this fan-approved guide to must-visit K-pop stores—and most importantly, how to get around stress-free with MOVV.
Let’s dive in.
Top K-Pop Merch Stores in Seoul You Can’t Miss
🔥 Myeongdong: The OG K-pop Treasure Trove
1. Myeongdong Underground Shopping Center
Tucked right beneath Myeongdong Station (Exit 6), this bustling underground shopping arcade is a true hidden gem for K-pop fans. From shelves lined with the latest idol albums to quirky socks, adorable stickers, and glowing light sticks, everything is offered at wallet-friendly prices. It’s a fun place to explore for both casual fans and hardcore stans, especially if you’re on the hunt for unique and affordable souvenirs.
2. POCA SPOT Myeongdong
Welcome to photocard paradise! POCA SPOT is a dream destination for collectors, featuring over a million photocards from countless K-pop groups and idols. Fans can browse through organized card displays, use self-service kiosks to find their bias, and even create custom keychains on-site. Whether you’re just starting your collection or looking for a rare gem, this spot is a must-visit in the heart of Myeongdong.
3. Music Korea
One of the most trusted names in K-pop merchandise, Music Korea is a go-to store for official albums, photobooks, and DVDs. Located near Myeongdong’s center, it also hosts fan-signing events and often stocks limited-edition releases that are hard to find elsewhere. You’ll always find the latest comebacks and collector-worthy items here—perfect for anyone wanting a tangible piece of their fandom.
4. BURUTTRAK
With roots dating back to the 1970s, BURUTTRAK is a legendary name in the Korean music retail scene. The store combines retro charm with a modern twist, offering everything from vintage vinyl and jazz classics to the hottest K-pop releases. It’s a great place to dig through history and discover hidden musical gems alongside current chart-toppers. Music lovers of all generations will appreciate the nostalgic vibe and deep catalog.
5. K-MECCA
K-MECCA is your ultimate all-in-one K-pop lifestyle destination. Spanning multiple floors, this trendy space blends everything from K-pop albums and merch to K-beauty products and themed souvenirs. The highlight? A dedicated BTS floor filled with exclusive displays, photo zones, and AR experiences that let you feel closer to your idols. It’s not just a shop—it’s an immersive K-culture experience.
🎉 Hongdae: Youthful, Trendy, and Packed with K-Pop Finds
1. WithMuu
Located in AK Plaza, WithMuu offers rare merch and a fun photo zone with props and DIY areas for fans.
2. CIHSHOP
A haven for both K-pop and anime lovers, featuring rare and secondhand merch that rotates frequently.
3. Story K
Easy to browse, this shop offers lightsticks, albums, and collectibles.
4. K-POP Square (Line Friends)
A reimagined Line Friends store with rotating K-pop pop-ups, themed events, and immersive experiences.
How to Travel Between K-Pop Hotspots Without the Hassle
Dragging shopping bags on the subway and navigating unfamiliar transfers in a foreign language is tiring.
That’s where MOVV comes in.
With MOVV’s Private Car Charter, fans can explore Seoul comfortably, whether it’s hopping between neighborhoods or hitting every merch shop in one day.
Save your energy for fan events and dance nights—Book a Private Car Charter to stay fresh and stress-free.
And don’t forget your exclusive discount when you book.
Coming from the Airport with All That Luggage?
MOVV’s Airport Transfer service picks you up directly from Incheon or Gimpo and brings you to your hotel—or your first merch stop. Easy, efficient, and with a special discount.
Planning to Visit Other Cities Too? Here’s a Pro Tip
Going to Busan, Daegu, or Gwangju for concerts or fan meetings? Let MOVV handle your KTX Train Tickets—no confusing websites or long lines.
Get your discounted KTX pass and book seamlessly through MOVV.
Final Thoughts
Seoul is every K-pop fan’s dream destination. But what truly makes the trip memorable is how you explore it.
Let MOVV be your ride while you chase albums, fan events, and unforgettable experiences across Korea. ✨
Let MOVV move you—so you can chase your bias, not a bus.
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