The Ultimate Seoul 1 Day Itinerary Using Private Transportation with MOVV
Are you planning to spend just one day in Seoul and want to make the most of your time without the hassle of using public transportation or constantly checking your map? Then this is the perfect itinerary for you. With just 24 hours in Korea’s lively capital, you can hit the top attractions and enjoy a stress-free, luxurious experience using MOVV, a premium private vehicle and driver service that enhances every step of your trip through safety, comfort, and convenience.
In this blog post, we’ll guide you through a well-optimized Seoul 1 Day Itinerary, show you how to use the Discover Seoul Pass to maximize savings, and explain how MOVV will be your secret weapon to a seamless travel experience.
Why Choose MOVV for your Seoul 1 Day Itinerary?
Seoul is a huge and bustling city. Whether you’re visiting palaces, shopping districts, or cultural landmarks, moving around efficiently can be challenging — especially if you are new to the city or traveling with family. That’s where MOVV comes in.
MOVV provides a Private Car Charter that includes a dedicated vehicle and professional driver who knows Seoul like the back of their hand. It’s perfect for travelers seeking a safe and comfortable option to explore during the day — and yes, MOVV is a government-certified provider in Korea, so you can travel with peace of mind.
👉 Get a discount on MOVV’s Private Car Charter here: Claim Your Private Transfer Discount
Seoul 1 Day Itinerary with MOVV (and Discover Seoul Pass)
For this itinerary, we’ll plan a full 12-hour journey through Seoul’s top spots using a mix of sightseeing, cultural activities, shopping, and wellness while riding around in comfort.
🕘 9:00 AM — Gyeongbokgung Palace
Start your day at Korea’s most iconic royal palace. Wear a hanbok (traditional Korean clothing) for free admission and stunning photo ops. Enjoy walking through Gwanghwamun Square nearby.
📍Location: Jongno-gu, Central Seoul
🎫 Included in: Discover Seoul Pass
🕰 Recommended Stay: 60–90 minutes
⏩ With MOVV: Avoid subway rush hour and just hop in your private vehicle to your next destination.
🕥 10:30 AM — Insadong Cultural Street
Explore antique shops, tea houses, and cultural experiences such as calligraphy and traditional crafts. Optionally stop by the Alive Museum or the Running Man Experience for some entertainment.
📍Location: Minutes from Gyeongbokgung
🎫 Alive Museum: ₩12,000 – Free with the Discover Seoul Pass
🕰 Recommended Stay: 60 minutes
🕛 12:00 PM — Myeongdong Shopping & Lunch
It’s time for some skincare shopping, Korean cosmetics, and street food lunch! Myeongdong is bustling but with MOVV, your driver can drop you right at the center and pick you up after.
🎫 Tip: Get discounts at major duty-free stores if you have a Discover Seoul Pass
🕰 Recommended Stay: 90 minutes
🕐 1:30 PM — Leeum, Samsung Museum of Art
This is one of Seoul’s most elegant, modern museums featuring both contemporary and traditional Korean art. A perfect mid-day stop before heading into the hills for scenic views.
🎫 Entry: ₩10,000 – Free with Discover Seoul Pass
🕰 Recommended Stay: 60 minutes
🕝 3:00 PM — Namsan Seoul Tower + Hanbok Experience
Use the Discover Pass to access the observatory deck and the hanbok experience. Catch spectacular 360° views of the Seoul skyline without hiking — your MOVV driver will drop you off at the cable car base or parking facility.
🎫 Cable Car + Entry: ₩10,000 + ₩18,000 – Free with Discover Seoul Pass
🕰 Recommended Stay: 90 minutes
🕔 5:00 PM — Dongdaemun Design Plaza
Visit this architectural masterpiece and grab a coffee or do some light shopping. Capture Insta-worthy shots at the LED rose garden. Arrive in style with MOVV pulling up right to the plaza entrance.
🕰 Recommended Stay: 45–60 minutes
🕕 6:00 PM — Gangnam COEX: SMTOWN & Aquarium
End your culture-filled day with a relaxing indoor visit to two of the best attractions in southern Seoul — the SMTOWN museum for K-pop fans, and the COEX Aquarium, especially great if you’re with kids.
🎫 Entry: ₩18,000–₩28,000 – Both are FREE with the Discover Seoul Pass
🕰 Recommended Stay: 90 minutes
🕗 8:00 PM — Relax at a Jjimjilbang: Sealala Spa or Spa Lei
Nothing ends a day better than a soak in a Korean spa. Let off the day’s fatigue and reset your energy in traditional saunas, baths, and rest lounges. MOVV will get you there effortlessly.
🎫 Entry: From ₩8,000
🕰 Stay as long as you like, some spas allow overnight stays
Additional Travel Ideas with MOVV
If you’re not spending the night in Seoul and need to get to the airport — no problem.
✈️ Airport Transfers
MOVV also offers Airport Transfer services that are hassle-free, on-time, and elegant. Whether you’re flying into or out of Incheon or Gimpo Airport, enjoy the ease of private rides.
💰 Grab a ₩20,000 discount here: Airport Transfer Discount
🚄 Planning a one-day escape to another city? MOVV also offers KTX high-speed train tickets (Check here) and great deals for travelers — perfect for day trips to Busan or Gyeongju.
💸 Discover the latest KTX Discounts here
Why Combining Discover Seoul Pass with MOVV is the Smartest Option for your Seoul 1 Day Itinerary
Even if you decide to take a slow-paced day, the Discover Seoul Pass pays off — and combining it with MOVV’s world-class private driving services turns your travel day into a VIP experience.
🔹 Skip the subway
🔹 Save up to ₩100,000+ in attraction fees
🔹 Move efficiently and comfortably
🔹 Get discounts on transportation, shopping, and more
🔹 Perfect if you’re traveling in a group or with elderly family members
🔹 All services are available in English
Final Travel Tips:
- Download the Discover Seoul Pass App to track your time and plan your route.
- Prepare a light backpack, power bank, and wear comfortable shoes.
- Check out MOVV’s Private Car Charter deals here
Make your Seoul 1 Day Itinerary unforgettable — skip the stress, ride in comfort, and live like a local (or better yet, a VIP traveler)!
Combine useful tools like the Discover Seoul Pass and trusted private services like MOVV to plan a day that’s tailored to you.
Planning to travel elsewhere or want to explore Korea more deeply? MOVV has services available in different cities and even in other countries — your premium travel companion, wherever you go.
Happy travels ✈️
Let me know in the comments if you’ve used MOVV or the Discover Seoul Pass, or need help planning your trip!
🔗 MOVV Private Car Charter | Get Discount
🔗 Airport Transfer Service | Airport Discount
🔗 KTX Ticket Booking | KTX Discounts
